All You Need to Know About Variable Data Printing
Variable Data Printing or VDP is a method of printing that uses software to change the output of a digital printing press. It is used to create personalize printed piece with unique information from a database. Earlier it was used for addressing, but now it is used to personalize graphics, text to convince the end user or individual receiving it. This kind of approach has been proven as the most effective than old school marketing. Benefits The more your personalized variable data postcards match the needs and interests of recipients, the higher your campaign's response rate and profitability will be. There is a number of businesses that use the formula of one-size-fits-all marketing approach focusing more on quantity than quality. Their direct mail postcards are largely impersonal. Following are the major benefits of investing in variable data printing. High responsiveness With variable data print, you draw information from a database and adds it into each of your printed postcar