All You Need to Know About Variable Data Printing

Variable Data Printing or VDP is a method of printing that uses software to change the output of a digital printing press. It is used to create personalize printed piece with unique information from a database. Earlier it was used for addressing, but now it is used to personalize graphics, text to convince the end user or individual receiving it. This kind of approach has been proven as the most effective than old school marketing.

Benefits

The more your personalized variable data postcards match the needs and interests of recipients, the higher your campaign's response rate and profitability will be. There is a number of businesses that use the formula of one-size-fits-all marketing approach focusing more on quantity than quality. Their direct mail postcards are largely impersonal. Following are the major benefits of investing in variable data printing.

High responsiveness

With variable data print, you draw information from a database and adds it into each of your printed postcards. Each direct mail postcard will have, for instance, a unique name or customized photo of the end user. The final result is high levels of customization and personalization, which will help in earning greater response rate. Look for variable data printing postcards service providers near you.

Added relevance

Variable data print is generally associated with people's names, careers and areas, but there is a wider scope to use variable data to give your campaign additional relevance. You can distinguish your list according to various socioeconomic groups and deliver a personalized message to each group. Tailor your message in such a way that it highlights the benefits of a property. Make the most of your existing database and its contents to deliver a message which is target centric, more relevant, and effective for your business in achieving its goals.

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