Variable Data Printing For Personalized Marketing

Variable Data Printing (VDP) is a technique of printing that uses software application to alter the output of a digital printing press to customize/personalize each printed piece with unique information from a database. It is many a times utilized for addressing but is now frequently used to personalize graphics or text of an entire marketing message. This enables it to much more relevant to targeted individual who is going to receive it.

Personalized printing takes into account various print innovations to deliver completely customized marketing that is unique as well as interesting. You can put in your target's name, address, and any other basic information that you know about them - right into the text of a printed piece. Such a personalized piece can be a postcard, poster, envelope, brochure, flyer, and catalog, etc.

Is personalized marketing effective?
  • 75 percent of consumers appreciate it when brands personalize messaging (Aberdeen Group)
  • 86 percent of consumers say personalized marketing provides better buying decisions (Infosys)
  • 80 percent of consumers like it when businesses offer personalized suggestions (DigitalCommerce360)
Variable Data Printing on Postcards

Postcards are a tried and tested marketing asset, and when you add a touch of personalization to them, they become a powerful engagement tool. Postcards can be considered as the do-anything, go-anywhere printed piece. They can be found in the right size to hold and pass around. You can add a soft touch coating or special effect to engage our senses. Using variable data printing postcards makes people more likely to respond to a personalized message.

Consider these points and purchase these postcards from a reputable online store.

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