Effective Ways to Lower the Cost of Direct Mail Printing
Even when digital marketing continues to thrive during the times when the entire world is affected by a virus and it still commands a large part of corporate America’s marketing budgets, there is still potential with direct mail marketing. As a matter of fact, it is proving its power by showing record response rates, particularly among the millennials (about 13%). To help keep the engine of direct mail postcard printing without blowing the financial budget of the company, here are some effective ways to help you out. Let’s get into it! Rather than designing fresh direct mail pieces from scratch with each and every campaign, consider creating a few attractive templates that you can use more than once. By setting up a few mailers or postcards with regular parameters for headlines, art and offer areas, you can conveniently update/refresh those items without spending too much time and money on the design. Dirty data can significantly waste your money and that can be easily avoided. Mail