Variable Data Printing For Personalized Marketing
Variable Data Printing (VDP) is a technique of printing that uses software application to alter the output of a digital printing press to customize/personalize each printed piece with unique information from a database. It is many a times utilized for addressing but is now frequently used to personalize graphics or text of an entire marketing message. This enables it to much more relevant to targeted individual who is going to receive it. Personalized printing takes into account various print innovations to deliver completely customized marketing that is unique as well as interesting. You can put in your target's name, address, and any other basic information that you know about them - right into the text of a printed piece. Such a personalized piece can be a postcard, poster, envelope, brochure, flyer, and catalog, etc. Is personalized marketing effective? 75 percent of consumers appreciate it when brands personalize messaging (Aberdeen Group) 86 percent of consumers say perso