Effective Direct Mail Postcard Ideas For a Business

We are seeing a lot of direct mail postcards for hundreds of campaigns from the recent past. When we carefully analyzed the best postcard marketing campaigns, we got some consistent themes/ideas that business owners might find useful. Having said that, here is a list of the ideas for you marketers and designers.

AMAZING VISUALS

When you are involved in a direct mail postcard printing, make sure that the front portion is used effectively and is highlighted with some stunning visuals. This will make your cards stand out in the crowd.

CUSTOMIZE/PERSONALIZE

It is always a good idea to add a touch of personalization to the add or customize it according to the needs of your targeted user base. This will users make a connection with you as a brand. This might be time-consuming, however, it is worth the wait.

A CLEAR CTA 

You need to know that postcards are not the right thing to tell extended stories. The message conveyed in a a direct mail must be very clear and CTA (Call-to-action) should be highlighted. This will better the chances of getting responses.

TRACK DELIVERY

USPS can be helpful in this regard to let you know about the whereabouts of the postcards, giving you accurate information on the delivery process.

BIGGER IS BETTER

What is the point of having a stunning postcard if it isn’t being noticed? To prevent this, make sure the size of the postcard is adequately large (although not too large) and let others appreciate the efforts made to create the marketing piece.

After reading this, now it is time for you to implement these ideas in you direct mail postcard printing.

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